Participants in the workshop included Hà Minh Huệ - Permanent Vice President of Vietnamese Association of Journalists and scientists and researches on culture and journalism from universities, research institutes and press agencies.

The workshop focused on the following contents:

• Decode the definitions, theoretical and practical foundations of mass media and culture.
• Research approaches and methodologies of mass media and cultural studies.
• Study the generation and development of cultural industries in modern media.
• Improve understanding of the role, position and content and existing issues of mass media and culture in Vietnam today.
• Policies to build up a modern media culture in accordance with the development of an advanced and traditionally – embedded Vietnamese culture.

The workshop was part of a state – level research project No.KX.03.11.15 titled “Vietnamese mass media culture in the context of market economy and globalization” chaired by Faculty of Journalism and Communication.